Samarth Jhingan, Founder and Product Designer, Lbk Inc.
Samarth Jhingan, founded Lbk Incorporation in 2008 with an aim to establish a state-of-the-art center that would excel in producing wood crafts that are carved with minute eye details. With the knack for creating wonders, the 33-years old Delhi based designer worked diligently to create exclusive products from wood.
An artisan, entrepreneur and collector himself, Samarth completed his graduation in Industrial Design from Delhi. Coming from a manufacturing and designing background, Samarth soon realized his knack towards creativity. He started his career by joining and supporting his father in his business. Working with his father not only helped Samarth gain an extensive knowledge of art and creation but also gave him the opportunity to explore many related avenues. This journey led him to develop the idea of creating extraordinary products out of woods.
Taking inspiration from his father, Samarth went ahead to establish ''WHY KNOT''. It is a center for producing affordable, quirky products from wood.
''WHY KNOT'' excels in introducing exclusivity in all the creations and products. Every creation at Why Knot, whether modern, simple, conventional or exotic, beholds an element of ‘Nature’ at the very core of its design. Exhibiting the love and passion that a creator has for his creations, all the products at Why Knot tend to narrate a story.